What Washington’s New Name Means

By: Ryan Cooley

Washington made their retirement of the name Redskins official on July 13th. This decision was met with both joy and criticism. Some felt this was something that should have happened a long time ago, while others thought the name should never have been changed. No matter how the fans feel, the retirement of “Redskins” is permanent, and the Washington organization will look toward the future.

Last week they announced they will use Washington Football Team as their name for the 2020 season. This will not be their permanent name, as they will consider their options this year. A number of fans were discouraged by this decision because they wanted a name before the season began.

However, a complete rebrand is not something that happens in a couple of weeks. Executive VP, Terry Bateman, said that a complete rebrand would realistically take around 12-18 months. While this may be discouraging for fans, it is the truth. A new name is more than just picking one. They will need both a logo and a uniform concept to go with it. They would also need to inform the league and sponsors of their decision.

Once they decide on a name, they will need to go through the process of trademarking it. If Washington decided to go with Redwolves, they would need to contact Arkansas State University. Their mascot is the Red Wolves, and they would need to give Washington permission to use it. Luckily reports say they would be willing to do that.

While there is no permanent name, fans should not be disappointed. Washington said they want to do this the right way. They will take the opinions of fans, alumni, sponsors, and current player’s into consideration before making a final decision. This bodes well for people that wanted Redwolves the most.

Nearly every poll that has asked fans what the new name should be, ended with the Redwolves winning convincingly. There have also been a number of current and former players that have supported the name. Jonathan Allen, Dwayne Haskins, Matt Ioannidis, Landon Collins, Derrius Guice, Fred Smoot, and Will Compton have all shown support. If the fans and players support the name, I imagine the sponsors will too.

At the end of the day, no one knows what the name for Washington will be in 2021 and beyond. However, I believe they are taking the right steps in making the best decision. This temporary name benefits almost everyone because it shows they are considering the fans, which is something this organization hasn’t done in a long time.

Ryan Cooley
About Ryan Cooley 92 Articles
Ryan is currently a communications major at the College of Southern Maryland. He is one of the biggest football fans you will ever meet. His favorite teams are the New England Patriots and Washington Redskins. Outside of the Patriots, he is just a fan of D.C. teams (Wizards, Caps, Nats).

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