NBA All Star Weekend: Brands Actavatied

February 20, 2019 0

By: Joe Cardoso This past weekend thousands of people flooded Charlotte, N.C. for the NBA All-Star game. While things like the slam dunk contest, 3 points shoot out, and parties made headlines, major brands were […]

Marketing the WNBA

September 15, 2016 0

By: Jeffrey Newholm NBA commissioner Adam Silver ruffled more than a few feathers last September with his rather candid assessment of the state of the WNBA. He lamented that the league still hadn’t broken through […]