Toyota Becomes Latest Major Brand to Back BIG3 as League Continues to Grow Rapidly in Size and Popularity
Sponsorship Deal Includes RAV4-Point-Circle, RAV4 Vehicle Giveaway, In-Arena Branded Hospitality Suites, On-Site Activations, Ticket Giveaways and More
(LOS ANGELES, CA) April 18, 2019 — BIG3 announced today that Toyota has signed a major sponsorship deal with the professional 3-on-3 basketball league founded by producer, actor and music legend Ice Cube and entertainment executive Jeff Kwatinetz. Among other elements, Toyota’s new sponsorship features a “RAV4-Point-Circle” on the BIG3 court for the 2019 season, one of three circles from which players can attempt the league’s iconic 4 point shot.
“There’s no doubt BIG3 is a premiere sponsorship destination for major global brands,” said BIG3 co-founder Ice Cube. “Going into our third season, interest in BIG3 from brands and demand from players and fans has been incredible, yet not surprising, to see.”
“Toyota’s partnership with BIG3 is a further continuation of the company’s commitment to innovation across the board as well as to fan-driven programs”, said Samantha Goot, general manager of media and engagement marketing, Toyota Motor North America. “The increasing popularity of the BIG3 allows an exciting opportunity for Toyota to create new engagement opportunities with the expanding fanbase and unique ways to further amplify the game.”
In addition to the RAV4-Point-Circle, Toyota’s sponsorship of BIG3 also includes a RAV4 giveaway at the end of the season presented by the BIG3 player who makes the most 4-point shots; branded hospitality suites, on-site activations, and ticket giveaways at all BIG3 games; brand placement throughout arena scoreboards and league materials; and more.
BIG3’s first two seasons in 2017 and 2018 thrilled fans in arenas across the country with gritty, competitive basketball featuring some of the sport’s biggest and most iconic names. To meet the huge demand from players and fans in 2019, the league recently announced expansion from 8 to 12 teams – increasing the total number of former NBA players in the league from 48 to 72. Games will be played two nights per week in 18 cities over the course of the season with three games played at each venue.
During the offseason, BIG3 added new top tier players to the league including Jason Terry, Joe Johnson, Josh Smith, Kendrick Perkins, Shannon Brown, Gilbert Arenas, Al Jefferson, Lamar Odom, Steve Blake, Mario Chalmers, Brandon Rush, Carlos Arroyo, Dusan Bulut, Shannon Brown, Perry Jones III and more.
Star players returning this year include Amar’e Stoudemire, Drew Gooden, Nate Robinson, Stephen Jackson, Carlos Boozer, Glen ‘Big Baby’ Davis, Chris ‘Birdman’ Andersen, Rashard Lewis, Metta World Peace, Mahmoud Abdul-Rauf, Corey Maggette, Cuttino Mobley, Jermaine O’Neal, Brian Scalabrine and many more.
Teams will be coached by some of the top legends in the game, including Julius ‘Dr. J’ Erving, Gary Payton, Nancy Lieberman, Rick Barry, Lisa Leslie, and George ‘The Iceman’ Gervin.
In addition to Ice Cube and Kwatinetz, the league will continue to be guided by Chairman Amy Trask and Commissioner Clyde Drexler.
For the latest league news and updates, visit and follow BIG3 on Twitter, Instagram and Facebook.
BIG3 ( is where basketball superstars play. The premier half-court, 3-on-3 basketball league, BIG3 features many of the greatest, most popular and skilled NBA players of all time. Founded by producer, actor and music legend Ice Cube and entertainment executive Jeff Kwatinetz, the BIG3 combines highly competitive, physical, fast basketball and incredible fan experiences.
Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands. Over the past 60 years, we’ve built more than 38 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (over 36,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold nearly 2.8 million cars and trucks (2.4 million in the U.S.) in 2018 – and about 87 percent of all Toyota vehicles sold over the past 16 years are still on the road today.
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1 Comment on BREAKING NEWS: BIG3

  1. Battling cable networks, partnering with CBS Sports, Magic Johnson and also with Toyota, Ice Cube and The Big 3 league have definitely changed ???? the game.

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