Putting Sin City on Ice

Will the NHL succeed in Las Vegas without any hitches? Don’t bet on it.

Hockey is coming to a city built on sand.

by Larry Bisagni

@lbizzy

T Mobile Arena
The T-Mobile Arena is slated to become the NHL’s next rink.

 

Pandora’s Box will officially open next fall.

With NHL commissioner Gary Bettman’s bold announcement yesterday that they will put an expansion team in Las Vegas for the 2017-18 season, this is a move that will come to fruition under a microscope, as well as the lecherous eyes of the other Big Three. Teams from all four leagues have, at some point, had discussions around opening shop and dropping a franchise into Sin City, and Bettman (isn’t his last name ironic?) had the fortitude to be the first to make it happen.

With the new T-Mobile Center open for business, it was inevitable that either the Association or the NHL would kick the tires. After the NBA All-Star Nightmare of 2007 (just Google Pacman+Jones+Las+Vegas if your memory needs a jostle), perhaps the NHL is the, ahem, safest bet. There is a lot of money in hockey, but it pales in comparison to the NBA or Major League Baseball, especially as it relates to player salaries, TV revenue, and above all, sports books.

What happens in Vegas doesn't always stay there. Just ask Adam "Pacman" Jones.
What happens in Vegas doesn’t always stay there. Just ask Adam “Pacman” Jones.

 

Make no mistake about it: Vegas is a happenin’ town. People call it Disneyland for Adults, and with good reason.  It’s the entertainment capital of the world, and I have personally spent countess nights (and dollars) up and down The Strip. It’s a 24-hour party, especially when you know the real players.

That’s the good.

This could be a tough sell for two reasons: One, Vegas is a city that has an economy predicated on serving visitors, as opposed to catering to the locals. Can the T-Mobile Center be filled 40 nights a year by Vegas residents? The luxury boxes won’t be an issue; I’m quite confident that every high roller will stop in as a special guest of the Wynn, the Cosmopolitan, Bellagio, or Floyd Mayweather. Getting 16,000 servers, blackjack dealers, bellhops, and bartenders every night will present a different challenge.

Jerry Tarkanian's iconic Runnin' Rebels put Vegas on the sports map.
Laden with talent such as Larry Johnson (left) Jerry Tarkanian’s iconic Runnin’ Rebels put Vegas on the sports map.

Two, Vegas loves winning. When the late great Jerry Tarkanian’s UNLV Runnin’ Rebels were at the apex of the March Madness Mountain, there wasn’t a hotter ticket in town than the Thomas and Mack Center’s Gucci Row. No, not just the hottest ticket in college basketball. I mean the freaking Las Vegas Strip. From Sylvester Stallone to 50 Cent, it is still the place to see and be seen for celebrity sports fans visiting Vegas, but today, you can walk up and get a general admission ticket five minutes before tipoff.

But folks, let’s address the elephant in the room: this is a ticking time bomb.

Understand, I have nothing against the fine people of Las Vegas, but in case you’ve lived under a rock your entire life, the entire economy is built on – and largely driven by – gambling. Yes, there’s some sort of (insert your favorite profession or industry here) get-together there virtually every non-holiday week of the year, but the city’s main attraction is hardly the Las Vegas Convention Center. People go to Vegas to see shows, eat well, and party into the wee hours of the morning.

Oh, yeah… and gamble.

The NFL has already said they could not have a line on a team based there. What happens if and when the Las Vegas Raiders, Las Vegas Jaguars, or Las Vegas Chargers make it to the Super Bowl? Does anyone think for one second that the casinos are willing to pull the plug on having billions of dollars change hands in their establishments? Keep dreaming. I’d expect the same should the NBA or MLB open any discourse around setting up shop.

Every expansion franchise is awful at first, and it will only be a matter of weeks into the inaugural season before some goalie has to answer awkward questions after a lopsided blowout. If said goalie happens to spend an evening at XS with a high roller (which will happen; professional athletes are treated like trophies in Sin City), how will this be negated? Not a good look, for sure. Remember, we aren’t talking about minor leaguers playing against the Las Vegas 51s, making $40,000 a year traveling on buses and toting their own luggage into the Ramada Inn next to the airport. We’re talking about multi-millionaire athletes potentially rubbing elbows with bookies hours before a game. Forget about the clubs; how will the NHL keep the Alex Ovechkin and the like out of the casinos?

Does the name Pete Rose ring a bell? What about Shoeless Joe Jackson? Paul Hornung? Alex Karras?

I suppose the NHL in Las Vegas could pay dividends, but it is, quite literally, a gamble… And not one that I’d put money on.

Tick, tick, tick…

Larry Bisagni
About Larry Bisagni 13 Articles
Originally from Washington, D.C., I have an extensive background in marketing, media, and communications. My career began with WTEM (ESPN Radio) in Washington, and went from there to an NBC News affiliate in Virginia to produce “Virginia Tech Sports Today.” After returning to WTEM to produce talk shows and live game broadcasts, I accepted an offer to become executive producer/director of operations for a major non-profit in San Francisco, where I established a strong lineage of guest speakers for a weekly talk show. I am a passionate follower of many sports, including baseball, basketball, football, Italian soccer, boxing, and college sports. My favorite teams include the San Francisco Giants/49ers, Washington Redskins/Wizards (BULLETS!!!), and Capitals. My favorite sportswriter is Michael Wilbon, whom I would occasionally provide updates to as the overnight guy at Sports Talk 980 in the days before .coms. I am a summa cum laude graduate of the University of San Francisco, and can be found sitting courtside at many of my beloved Dons home games. I holds an MBA from Babson College with an emphasis in entrepreneurial marketing, where I engaged stakeholders, and executed planning strategies for business growth. Given my career trajectory, I have a list of favorite coaches to go along with favorite players, including Joe Gibbs, Vince Lombardi, John Wooden, John Thompson the elder, Earl Weaver, Bruce Bochy, and Mark Jackson.
Contact: Twitter

Be the first to comment

Leave a Reply

Your email address will not be published.